They break the email down into bite-sized paragraphs.Subheadings offer multiple readability benefits. The easiest way to do this would be to start using subheadings in your email. While they didn’t study email reading behavior, it is safe to assume that, in the best-case scenario the numbers will match the general analysis while in the worst-case scenario they’ll be similar to the newsletter analysis.Īs someone who writes business emails and wants them to be read, this means that you need to ensure that your emails are scannable. The NN Group then analyzed studies revolving around newsletters and found that people read them even more abruptly than web pages. Breaking It Down with SubheadingsĪn analysis from the Nielsen Norman Group of multiple studies over years found that about 80 percent of people scan webpage text with only about 16 percent actually reading things word by word. In this lecture, we’ll focus on how you can use formatting changes to make your emails scannable and easier to understand while highlighting the most important information. This is best done by manipulating formatting in various ways. Making the email scannable has multiple benefits but the foremost is that you’ll be emphasizing the most important information while retaining the recipient’s interest throughout the email. The simple trick to simplifying your email’s outline and structure is to make your email as scannable as possible. In a way, you can say that making your language easy to understand is the first part of getting your ideas across while simplifying the email structure is the second. This lecture is designed to help professionals learn various formatting tricks that will help them simplify and organize long and complicated emails.Ĭlarity in emails is as much about outline and structure as it is about readability and coherence of the language being used. The best way to do this is through the structure and outline of the email message, which means manipulating the formatting.
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